Homeowners Price Their Roof
Right on Your Website
Homeowners get instant roof replacement estimates based on your products and pricing. Every use captures contact info and generates a Measure Report for easy follow-up. Boost your website conversion rates by 20% or more.
From Address to Instant Estimate
Homeowners enter their address, confirm their roof, choose from over 10 roofing materials, and get an instant price estimate, all without leaving your website. Built mobile-first so it looks and works great on any device.
Homeowners can toggle between materials to compare pricing for their specific home. You can also create custom roofing materials and solar products to feature in the calculator.
Everything is powered by our cutting-edge AI, the fastest and most accurate instant measuring technology in the industry, accurate within 1 square 97% of the time.
Every completed session captures the homeowner's contact info and generates a Measure Report you can use for follow-up. All leads are exclusively yours and never shared with other contractors.
Everything You Need to Convert More Visitors
A purpose-built roofing calculator that turns website visitors into qualified leads with instant estimates, flexible pricing, and full compliance.
Instant AI Estimates
Powered by the fastest and most accurate instant measuring technology in the industry. Measurements are accurate within 1 square 97% of the time.
20%+ Conversion Boost
Interactive pricing engages homeowners far more than a static contact form. Expect 20% or more lift in website conversion rates.
10+ Roofing Materials
Choose from over 10 built-in roofing materials. Homeowners can toggle between them to compare pricing. Create custom materials and solar products too.
Leads With Reports
Every session captures contact info and generates a Measure Report. Leads are yours and never shared with other contractors.
Flexible Pricing Display
Show Exact, Range, Monthly, or Monthly Range pricing. Choose Cash or Financing defaults and set custom loan APRs and terms per material.
Privacy & Consent Controls
Require Financial Consent, display Privacy Policy notices, and enable Homeowner Phone Verification (2FA). All togglable.
Fully Customizable Appearance
Match your brand: customize text color, background color, button color, and icon color. Change headings and button labels for every step.
TCPA-Friendly Submissions
Every lead submission is stored in the cloud with session replay, event logs, IP, location, browser, and timestamps for compliance.
Abandoned Lead Recovery
For an extra fee, access the address and contact info of homeowners who abandoned the calculator before submitting their details.
5-Minute Setup
Embed on your website in 5 to 10 minutes. Our team is standing by to help onboard you at no extra cost.
Your Materials, Your Order
The calculator ships with 10 popular roofing materials ready to go. Homeowners can toggle between them to compare pricing for their specific home.
You control the display order so your highest-priority products show first. Want Metal before Asphalt and then Concrete? Just drag and drop.
Need something custom? Create your own roofing materials and solar products with your own pricing, and they will appear right alongside the defaults.
Configure Every Detail
From labels and pricing to colors and consent, tailor the calculator to fit your brand and business needs.
Headings for Each Step
- Address Entry: e.g. “Instant Online Estimate”
- Select Roof Type: e.g. “Choose Roofing Material”
- Confirm Roof: e.g. “Confirm Your Roof”
- Contact Info: e.g. “Connect With Us”
Button Labels
- Next step button: e.g. “Continue”
- Final submit button: e.g. “Quote with ABC”
Privacy & Consent Controls
- Require Financial Consent: Ensure homeowners acknowledge they are receiving a financial estimate.
- Privacy Policy Notice: Display and link your privacy policy so homeowners know how their data is handled.
- Homeowner Phone Verification (2FA): Add an extra layer of verification to reduce spam and increase lead quality.
Pricing Configuration
When to Reveal Price
- While selecting roof material
- After submitting the contact form
Price Display Mode
- Exact: a single price
- Range: low to high estimate
- Monthly (Financing or Cash): custom APR & terms per material
- Monthly Range: low to high monthly
Initial Funding Strategy: Set the default to Cash or Financing. The Financing option only appears if loan terms are configured in Roof Materials & Pricing settings.
Extra Options
- Solar Options: Toggle “Add Batteries by Default” for solar material types.
- Redirect URL: Send homeowners to a thank-you page or any URL after submission.
Visual Customization
Match the calculator to your brand so it feels native to your website.
Frequently Asked Questions
Common questions about the Website Calculator
Do you sell lead data from my website or use my customer data?
No, we do not sell your lead data. We store lead data securely in your dashboard. We do use customer address data to teach our Machine Learning models to continuously improve our technology.
Do I pay for leads generated by the Website Calculator?
There is no limit or restriction on the number of leads that can be processed by the Calculator each month. See our Terms of Use for exceptions.
Is there a Website Calculator usage limit?
Usage scales infinity but excessive usage my incur overage charges as outlined in our Terms of Use. For most contractors, usage stays comfortably within what is included in the monthly AI Tool bundle fee.
Do the Service Areas I added affect the calculator?
No, service areas only affect paid leads generated by InstantRoofer.com. The calculator embed allows users on your website to measure and get an estimate for any address in the USA.
Can I track coversion data in Google Analytics, Google Ads, etc.?
Yes! When you download your embed code for the Website Calculator, you can set the level of tracking you want to enable, including Google Analytics and Google Ads conversion tracking.