Website Calculator, included in the AI Tool Bundle
Homeowners Get a Price Right from Your Website
An embeddable estimate tool for your site. Homeowners get instant pricing on a new roof, solar panels, gutters, or permanent lighting based on your products and pricing. Every use captures contact info and generates an AI Instant Measure Report for easy follow-up.
- Boost website conversion by 20% or more
- Estimate roofing materials, solar panels, gutters, and permanent lighting
- A separate calculator for each landing page you run
- Optional online payments via Stripe Connect
- TCPA-friendly lead records on every submission
- Embed in under 10 minutes, no onboarding fees
20%+
Boost in website conversion
Interactive pricing beats a static contact form.
Every lead
Comes with an AI Instant Measure Report
Contact info plus the roof already measured, ready to quote.
TCPA
Friendly submissions
Session replay, event logs, IP, location, browser, and timestamps stored in the cloud for every lead.
Mobile-First Design
From Address to Instant Estimate
Homeowners enter their address, confirm their roof, choose from over 10 roofing materials or a solar, gutter, or permanent lighting option, and get an instant price estimate, all without leaving your website. Built mobile-first so it looks and works great on any device.
Homeowners can toggle between materials to compare pricing for their specific home. You can also create custom roofing materials plus solar, gutter, and permanent lighting products to feature in the calculator.
Everything is powered by our AI, the fastest instant measuring technology in the industry, with accuracy that gets better every month.
Every completed session captures the homeowner's contact info and generates an AI Instant Measure Report you can use for follow-up. All leads are exclusively yours and never shared with other contractors.
Features
Everything You Need to Convert More Visitors
A purpose-built roofing calculator that turns website visitors into qualified leads with instant estimates, flexible pricing, and full compliance.
Instant AI Estimates
Powered by the fastest instant measuring technology in the industry, with accuracy that improves every month. See the report card on our Accuracy page.
A Calculator per Landing Page
Create a separate calculator for each page you run. Show solar panels and a Powerwall option on your solar page, only your GAF lines on your GAF page, and your full lineup on the homepage.
20%+ Conversion Boost
Interactive pricing engages homeowners far more than a static contact form. Expect 20% or more lift in website conversion rates.
Roofing, Solar, Gutters & Lighting
Calculate instant estimates for roofing materials, solar panels, gutters, or permanent lighting. Choose from over 10 built-in roofing materials, then add custom materials and products of your own.
Leads With Reports
Every session captures contact info and generates an AI Instant Measure Report. Leads are yours and never shared with other contractors.
Flexible Pricing Display
Show Exact, Range, Monthly, or Monthly Range pricing. Choose Cash or Financing defaults and set custom loan APRs and terms per material.
Optional Online Payments
Connect your account with Stripe Connect and let homeowners pay online right after getting their estimate. Fully optional and togglable.
Privacy & Consent Controls
Require Financial Consent, display Privacy Policy notices, and enable Homeowner Phone Verification (2FA). All togglable.
Fully Customizable Appearance
Match your brand: customize text color, background color, button color, and icon color. Change headings and button labels for every step.
TCPA-Friendly Submissions
Every lead submission is stored in the cloud with session replay, event logs, IP, location, browser, and timestamps for compliance.
Abandoned Lead Recovery
For an extra fee, access the address and contact info of homeowners who abandoned the calculator before submitting their details.
5-Minute Setup
Embed on your website in 5 to 10 minutes. Our team is standing by to help onboard you at no extra cost.
Roofing, Solar, Gutters & Permanent Lighting
Your Materials, Your Order
The calculator ships with 10 popular roofing materials ready to go, and you can add solar panels, gutters, or permanent lighting to the same estimate list. Homeowners can toggle between them to compare pricing for their specific home.
You control the display order so your highest-priority products show first. Want Gutters before Asphalt and then Solar Panels? Just drag and drop.
Need something custom? Create your own roofing materials, solar products, gutter options, and permanent lighting packages with your own pricing, and they will appear right alongside the defaults. Then choose which of them show in each calculator you build.
Beyond Roofing Materials
Instant Online Gutter Estimates, Solar Quotes, and Permanent Lighting Prices
The same calculator that prices an asphalt shingle roof can price the rest of your lineup. Homeowners enter their address, our AI measures the property, and they see your price for the product they came to buy.
Roofing Materials
Over 10 built-in roofing materials, plus your own custom ones, each carrying its own price and financing terms.
Solar Panels
Give homeowners an instant solar estimate from your own pricing, with an add-batteries default you control.
Gutters
Instant online gutter estimates on your gutter page, so visitors see a price instead of hunting for a phone number.
Permanent Lighting
Show what a permanent lighting install costs right on your site, measured from the roofline automatically.
Many Pages, Many Calculators
A Different Calculator for Every Landing Page
Build as many Website Calculators as your site needs and embed each one on its own page. Give homeowners instant online gutter estimates on your gutter page, a solar quote on your solar page, and a roof price on your homepage. Every calculator carries its own materials, pricing, colors, labels, and tracking.
Get Your Solar Estimate
- Solar Panels
- Solar Panels + Powerwall
Two solar options and nothing else, so the page stays focused on a battery-backed quote.
Instant Online Gutter Estimates
- Seamless Gutters
- Gutters + Guards
A gutter-only calculator, so visitors on your gutter page get a price instead of a phone number.
Get Your Permanent Lighting Estimate
- Permanent Lighting
- Permanent Lighting + Gutters
Permanent lighting priced on its own page, with an optional gutter bundle for homeowners asking about both.
Choose Roofing Material
- Asphalt Shingle
- Designer Shingle
- Metal
- Flat Roof
A roofing-only calculator for your main roofing page, with the materials you install most.
Choose Your GAF Shingle
- GAF Royal Sovereign
- GAF Timberline HDZ
- GAF Slateline
Only the GAF lines you install, each carrying its own price and financing terms.
Choose a Product
- Asphalt Shingle
- Metal
- Solar Panels
- Gutters
- Permanent Lighting
Your full lineup on the homepage, where first-time visitors want to compare everything.
Each calculator has its own embed code, so the right one lands on the right page, and every lead still arrives with its AI Instant Measure Report and full compliance record.
Highly Customizable
Configure Every Detail
From labels and pricing to colors and consent, tailor the calculator to fit your brand and business needs.
Labels
- Address Entry heading, e.g. "Instant Online Estimate"
- Select Roof Type heading, e.g. "Choose Roofing Material"
- Confirm Roof heading, e.g. "Confirm Your Roof"
- Contact Info heading, e.g. "Connect With Us"
- Next step button, e.g. "Continue"
- Final submit button, e.g. "Quote with ABC"
Privacy & Consent
- Require Financial Consent: homeowners acknowledge they are receiving a financial estimate
- Privacy Policy Notice: display and link your privacy policy
- Homeowner Phone Verification (2FA): reduce spam and increase lead quality
Pricing
- Reveal price while selecting roof material, or after the contact form
- Exact: a single price
- Range: low to high estimate
- Monthly (Financing or Cash): custom APR and terms per material
- Monthly Range: low to high monthly
- Initial Funding Strategy: default to Cash or Financing
Product Lines
- Roofing materials: 10 built-in defaults plus your own custom materials
- Solar panels, with an add-batteries default
- Gutters, for instant online gutter estimates on your gutter page
- Permanent lighting packages
Extras
- Solar Options: "Add Batteries by Default" for solar material types
- Redirect URL: send homeowners to a thank-you page after submission
- Optional online payments through Stripe Connect
Appearance
- Text, background, button, and icon colors to match your brand
- Custom headings and button labels for every step
Frequently Asked Questions
Common questions about the Website Calculator
Can the Website Calculator estimate more than roofing?
Can I create more than one Website Calculator?
Does each calculator get its own embed code and lead records?
Do you sell lead data from my website or use my customer data?
Do I pay for leads generated by the Website Calculator?
Is there a Website Calculator usage limit?
Do the Service Areas I added affect the calculator?
Can I track conversion data in Google Analytics, Google Ads, etc.?
Is every lead TCPA-friendly?
Can homeowners pay online through the calculator?
How long does setup take?
Want pricing, scheduling, and payment in one flow? Try Orders Online, the newest tool in the AI Tool Bundle.
Ready to get started?
Start Converting Website Visitors Today
Get the Website Calculator plus the full AI Tool Bundle: Website Contact Form, AI Instant Measure Reports, Human Certified Reports, Orders Online, and more.
A 7-day unlimited Premium trial, then one flat price for continued access · No credit card required