Prepared for Infinity Home Services
Every brand you acquire can measure a roof in seconds and book a homeowner the same night.
One measurement engine, one set of website tools, one integration into Zoho. Order AI Instant Reports and Human Certified Reports straight from your CRM, and put the calculator, contact form and scheduler on every brand site you own.
15 sec
AI Instant Report in the app
Up to 15 sec
Per address through the API
$1.50
Per address, $1 at volume
$10
Human Certified Report, about 1 hour
01 · The gap
A roll-up multiplies brands faster than it multiplies capability
Every acquisition arrives with its own pricing habits, its own website and its own way of finding out how big the roof is. The roof is the whole job, and it is the last thing a portfolio standardizes.
Measurement is bought one report at a time
Each acquired brand keeps paying per report, on a plan it did not choose, for a measurement that arrives hours later. Across a portfolio that is real money and real delay on every single lead.
Every brand's website converts differently
One has a working calculator, one has a phone number in a banner, one has a form that emails a inbox nobody watches. Homeowners get a different experience on every brand you own.
The CRM is the last mile nobody wires up
Leads land in Zoho and stop there. The roof itself is never measured until a person remembers to order something, which is the slowest part of the whole funnel.
The alternative is a single measurement and website layer that every brand plugs into the week it joins the portfolio.
No new headcount, no per-brand software decision, and a measurement and website layer you run once for the whole portfolio instead of once per brand.
02 · The reports
Two products, one endpoint, one key
The AI Instant Report is the fast default for every lead. When a number matters too much to guess at, the Human Certified Report is the same measurement checked and certified by a person.
The default for every lead
AI Instant Report
- Turnaround
- About 15 seconds in the mobile app
- Through the API
- Up to 15 seconds per address
- Cost
- $1.50 per address for the first 200 each month, then $1
- Order ready
- 88% of AI Instant Reports
Seven roof edge totals and a confidence score on every measurement come with it. No extra line item.
The double check
Human Certified Report
- Turnaround
- About 1 hour
- Cost
- $10 flat per address
- Accuracy
- Highly accurate every time
- How you order it
- One extra field on the same call
Ordered from the same endpoint with the same key, so one integration covers both products.
The same AI Instant Report a rep pulls up on a roof is the one your integration gets from the API. Same measurement, same confidence scores, same layout.
03 · What comes back
The response is a materials list, not a square footage
Version 3 returns every roof edge length separately, with a confidence band on each one. That is what turns a measurement into an estimate a rep can stand behind.
Roof size and squares
Aerial, measured and suggested square footage, plus recommended squares with waste already worked out.
Seven roof edge totals
Eaves, ridges, hips, valleys, rakes, headwalls and sidewalls, each with its own length in feet.
Confidence on every number
An overall band plus a low, medium or high score on each measurement, so a person knows exactly which line to trust.
Pitch and complexity
Steepness as a ratio, a complexity score, and the waste percentage we recommend for that roof shape.
Roof height and stories
Average, lowest and highest roof height in feet and the story count, which is what crew and equipment planning runs on.
The report PDF
Ask for it in the request and get the same multi-page report a contractor sees, at no extra cost.
Confidence is the operational lever. High means order materials straight from the report. Low means double check it, and a $10 Human Certified Report is the fast way to do that. Set the threshold once in Zoho and the policy runs itself across every brand.
04 · Zoho flow
How the Zoho integration actually works
Written out end to end, with the real request and the real callback, so your team can price the work before anyone books a call.
- 1
A lead is created or edited in Zoho
A workflow rule fires on Lead create, or on a field change like the property address. Nothing in your sales process changes.
- 2
Zoho calls the endpoint
A Deluge function, a Zoho Flow action, or your own middleware sends the coordinates. Geocode the street address first; the API runs on latitude and longitude.
- 3
The measurement comes back in up to 15 seconds
Size, squares, pitch, height, stories, all seven edge totals, and a confidence band on each of them. Write squares, size and the overall band straight onto the Lead.
- 4
Low confidence? Order the human check
Add one field to the same call and the job goes to our analysts instead of the model. You get an accepted response right away.
- 5
A webhook closes the loop
About an hour later your webhook arrives with the finished report link. Attach it to the Lead record so the rep never leaves Zoho.
POST https://v5.instantroofer.com/v3
Authorization: Bearer YOUR_API_KEY
Content-Type: application/json
{
"latitude": 32.865378,
"longitude": -111.677416
}POST https://v5.instantroofer.com/v3
Authorization: Bearer YOUR_API_KEY
Content-Type: application/json
{
"latitude": 32.865378,
"longitude": -111.677416,
"reportType": "human",
"contractorName": "Your Brand",
"customerName": "Jane Smith",
"originalAddress": "123 Main St, Casa Grande, AZ 85122"
}{
"event": "human_report.completed",
"reportType": "pdf",
"reportUrl": "https://....../report.pdf",
"humanReportId": "generated-human-report-id",
"status": "completed",
"contractorName": "Your Brand",
"customerName": "Jane Smith",
"originalAddress": "123 Main St, Casa Grande, AZ 85122"
}The MCP route, for your AI agents
MCP is a simple standard that lets an AI assistant call a service on its own. Log in to the API dashboard and we hand you an MCP connection, so an agent sitting next to Zoho can pull a measurement, read the confidence scores and order a Human Certified Report without custom glue code. This is the fastest-growing way teams use us, and it is the one that fits a CRM the best: the agent enriches the lead as it is created.
What you get on day one
- 10 free AI measurements and 3 free Human Certified Reports on sandbox signup
- One key covers AI Instant Reports and Human Certified Reports
- Webhooks retry on a backoff if your endpoint is slow or down
- PDF, CSV, HTML and XML outputs, each with its own webhook
- MCP connection issued from the API dashboard for AI agent workflows
05 · Website tools
Three embeds that make each brand site perform
Every one of these is a copy-and-paste snippet on WordPress, Squarespace, Wix or a custom build, branded per site, and set up in five to ten minutes. Nothing about the brand's existing site has to be rebuilt.
Website roof calculator
Homeowners type an address and get real measurements for their own home, priced at your rates per square for each material you offer. They see a budget range before they ever talk to anyone, so the tire kickers screen themselves out.
- Built on actual roof measurements, not square footage guesses
- Priced from your own rates, tuned at ZIP code level
- Brand colors, materials shown and options all configurable
- Cost per lead tracked automatically in the dashboard
Website contact form
A short form that converts, with the spam filtering and compliance paperwork already handled. Submissions carry a stored certificate with session replay, event logs, IP, location and timestamps.
- Essential fields only, with optional address, notes and service type
- Cloudflare Turnstile blocks bots, phone verification when spam spikes
- Google review count and certifications shown as trust signals
- Custom tracking parameters and a redirect after submission
Online scheduler
Homeowners book an appointment themselves, day or night, and only if their address sits inside the service area. Every booking arrives with the AI Instant Measure Report already attached.
- Service-area filtering stops out-of-territory bookings
- The roof measurement lands on the appointment before the rep drives
- Shared calendars across reps with availability you control
- Instant notifications and the appointment saved to the customer record
The scheduler is the one that closes the loop with measurement. A homeowner who books an appointment gets a time slot, and the rep who takes it gets the AI Instant Measure Report for that address already attached to the visit. Lead to estimate without a phone call in between.
06 · One platform
Every brand website, run from one code base
Core Agentic website building technology is how we build and run websites: AI agents do the building, the maintenance and the changes. It is how a roll-up stops owning one website per brand and starts owning one website layer for the portfolio.
One code base
Every brand site is built and maintained on the same platform. Brand names, domains, colors and copy stay unique; everything underneath is shared. A fix, a security update or a new feature ships to every brand at once, not site by site.
One conversion funnel
The calculator, contact form and scheduler behave the same way on every site, so conversion is measured and tuned portfolio wide. What one brand learns becomes the default for all of them, automatically.
One online booking system
Homeowners book on any brand's site and the appointment lands in the same system everywhere, with the AI Instant Measure Report for that address attached before the visit. Your ops team learns one booking flow, not one per brand.
New brands live in days
When you acquire a company, agents build its site on the platform: same name, same domain, same look, with the calculator, contact form and scheduler working from day one. No agency project, no months of waiting.
Changes ship in hours
Because agents maintain the code base, work that used to wait in an agency queue happens the same day. Pricing updates, seasonal offers, new services: one change, rolled out across the whole portfolio in a single pass.
One place to look
One dashboard for the entire portfolio: leads, bookings, calculator usage and conversion for every brand, side by side. You see which funnel performs without asking each company to send a report.
What this replaces: every brand on a different host, a different CMS and a different agency, where each small change is a small project.
Centralized on one code base, the website layer stops being per-brand overhead and becomes shared infrastructure, the same way the CRM is. One funnel, one booking system, one measurement engine, one team maintaining all of it.
07 · Rollout
One brand proves it, then it becomes the acquisition checklist
Nothing here asks for a portfolio-wide migration. The pilot is a single brand, and the output is a repeatable template you apply the week each new company joins.
First 30 days
One brand, one integration
Sandbox keys issued. Zoho wired to the endpoint for a single pilot brand. The calculator, contact form and scheduler embedded on that brand's site with its own branding.
Days 31 to 60
Prove it against the old way
Compare order-ready rate, cost per measured lead and time from lead to estimate against what the pilot brand did before. Set the confidence threshold that triggers a Human Certified Report.
Days 61 to 90
Roll the template across the portfolio
The same Zoho workflow and the same three embeds become a checklist for every new acquisition. New brands get live tools and automatic measurements on day one instead of a project.
Next
Two things we need from you to move
1
Pick the pilot brand
The one with the most leads and the least automated follow-up. That is where an API measurement taking up to 15 seconds shows up fastest in the numbers.
2
Send your current report spend
One month of invoices for any brand in the portfolio. We turn it into the side-by-side and tell you honestly if we are not the cheaper answer.
3
Book the walkthrough
Thirty minutes on the Zoho flow, the three embeds and the sandbox keys. We bring a live endpoint, you bring your questions.
Disclaimer
Reports are generated from aerial imagery and computer-assisted measurements. All measurements are estimates and may vary from actual field conditions.
Imagery © Google and © Microsoft Bing. All rights reserved. Imagery is provided for reference and visualization purposes only.
Always verify roof measurements, pitch, and site conditions in the field before ordering materials, scheduling labor, or beginning work. This applies to every report you order, Instant or Human Certified.
Instant Roofer’s liability is limited to the cost of what you pay for that report. Instant Roofer is not responsible for consequential damages, material waste, or installation decisions made solely from any reports generated.
Reports are created partially or wholly using artificial intelligence / machine learning.